The world of professional cycling is about to get a whole lot more exciting with the launch of Priority Bicycles' new racing team, PRT. This bold move by Priority Bicycles not only marks a significant step forward for the brand but also challenges the traditional norms of the cycling industry.
The Rise of the Belt Drive Revolution
At the heart of this revolution is the Gates Belt Drive Vanth, a high-pivot enduro bike that has been meticulously developed over four years. This bike is a testament to Priority's commitment to innovation, building on their 12-year legacy with Gates Belt Drive technology.
What makes this particularly fascinating is the bike's departure from the conventional chain-derailleur drivetrains that have dominated competitive enduro racing. Personally, I think it's a bold statement, a challenge to the status quo, and a testament to the potential of alternative drivetrain systems.
Meet the Riders: Evan Wall and Lief Rodgers
The success of any racing team lies in the skill and dedication of its riders. Priority Bicycles has chosen two exceptional athletes to represent their brand and showcase the capabilities of the Vanth.
Lief Rodgers, a seasoned rider with a background in cross-country racing, has made a successful transition to enduro. His recent win in Kelowna and top-five ranking in the 2025 UCI Enduro World Series demonstrate his talent and potential. Rodgers' smooth and calculated approach, coupled with his focus on race execution, makes him a force to be reckoned with.
Evan Wall, a Canadian enduro racer, has consistently proven his mettle with top-10 finishes. His aggressive riding style and ability to tackle steep, fast terrain make him an exciting addition to the team. Wall's feedback on the Vanth highlights its ability to reduce fatigue and maintain control, allowing riders to push their limits.
A Collaborative Effort
One thing that immediately stands out about this team is the collaborative spirit between Wall and Rodgers. As training partners and competitors, they work closely to refine their setups and share insights throughout the season. This collaborative approach extends beyond the race course, with the team planning to produce vlog-style content, offering a unique glimpse into the world of enduro racing.
The Future of Enduro Racing
The launch of PRT and the introduction of the Vanth bike signify a potential shift in the enduro racing landscape. With its innovative drivetrain and suspension design, the Vanth challenges the dominance of traditional chain-driven bikes.
From my perspective, this move by Priority Bicycles is a strategic one. By partnering with professional athletes and entering the competitive enduro racing circuit, they are not only testing the performance of their bike but also positioning themselves as a leading brand in the industry.
As Wall and Rodgers compete across major enduro races in 2026, the world will be watching to see how the Vanth performs. Will it revolutionize the sport? Only time will tell, but one thing is certain: the future of enduro racing just got a whole lot more interesting.
